Jo Mora, Sweetheart of the Rodeo Poster

Chromolithograph poster, 24.5 x 31.75 in., mounted on linen, 28.75 x 36 in. Joseph Jacinto “Jo” Mora (Uruguay/America 1876-1947). Sweetheart of the Rodeo. Monterrey, CA: Jo Mora Publications, 1933.

Uruguayan born artist and cowboy Joseph Jacinto “Jo” Mora immigrated to California in 1903 where he became known as a “Renaissance Man of the West.” He lived with the Hopi and Navajo from 1904-1906, before moving to the artist colony Carmel-by-the-Sea with his family in 1921. This charming poster features a large central image of a frenetic rodeo surrounded by illustrations of various saddles, styles of dress, techniques, and cowboys throughout history. 


Minor toning to poster edges. Colors bright and vivid. 

Estimate: $800 - $1,200
Price Realized Including Buyer's Premium

Internet Bidding

Have a Similar Item?

Consign With Us

To receive your items before the holidays, payments must be received in full no later than November 27.

Let Cowan's Handle Your Shipping!

Cowan's Auctions is one of the only houses to offer full service, in-house shipping.  

Our experts pack and ship over 5,000 purchases each year.  
Shipping costs are included on every invoice to make getting your items as fast and easy as possible. 

For more information, click HERE or contact shipping@cowans.com.