Ford’s Theatre 1864 Advertisement, Incl. Promotions for Gardner and Brady Photo Studios

Ford's Theatre advertisement in The Guide. Washington, D.C.: Frank Russell Reading and Geo. C. Jackson, March 21, 1864. Vol. I, No. 87. 2pp, 12 x 18 in. Advertisement featured front and center of front page, promoting "Ford's / New Theatre," which will host first appearance of "The Renowned American Tragedian / Mr. Edwin Forrest" playing the lead role of Virginius in Sheridan Knowles' tragedy by the same name.

Front page also features promotion for Alexander Gardner, listing his gallery at the corner of Seventh and D Streets, and his $15 price for "Imperial Photographs / Having all the delicacy of the finest Miniature." Ad continues, mentioning Gardner's famous "Views of the War / Consisting of Scenes of the / Battles and Battlefields," taken by "A corps of Artists / Constantly in the Field, / Adding to the collection every day."

Additional front page ad promotes Mathew Brady, listing his Washington Gallery at No. 352 Pennsylvania Avenue and announcing his exhibition including "views of all / The Battle Fields / Since the commencement of the War," along with life size oil painting of Lincoln's cabinet members. Ad also mentions that special attention will be paid to orders for copies of deceased persons from daguerreotypes, ambrotypes, and other photographs. 


Spotting, light discoloration, minor creasing, and wear/brittleness to edges.

Estimate: $100 - $150
Price Realized Including Buyer's Premium


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