143

1940 Los Angeles The Official Central Avenue District Directory

VINSTON, Warren C., compilers. The Official Central Avenue District Directory: A Business and Professional Guide. Los Angeles: New Age Printing Company, November 1940. 

8vo (152 x 232 mm). Illustrated profusely throughout, with stiff pink insert advertisement near center. Original publisher's illustrated yellow wrappers (some spotting at wrapper edges).

Central Avenue was the bustling commercial district for the African American community in Los Angles, often affectionately referred to as "the Beale Street of the West." Includes a host of advertisements from a variety of Black-owned businesses. The guide also includes a "Map of Points of Interest" published by the Los Angeles Railway, several ads for actors with headshots and resumes including Ernest Whitman (1893-1954), Jesse Graves (1879-1949), Thaddeus Jones (1874-1960), choral arranger Hall Johnson (1888-1970), and Laura Bowman (1881-1957). Very scarce, only one copy located at UCLA. No copies have appeared on the market. 

Starting Price: $1,000
Estimate: $2,000 - $3,000
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